# HeyGen

AI avatar video generation, digital twins and localisation at scale

## About HeyGen

HeyGen generates video with AI avatars, including a digital twin of yourself, across 175+ languages with voice cloning and translation. It grew to roughly $200M ARR by 2026, one of the fastest climbs in the category, by making video production a text-input problem. Sistava is not a video generator. It is the workforce that decides a video should exist, writes the script, gets it made, publishes it and tells you how it did.

## Platform details

- Pricing: Free $0 (3 videos/mo up to 1 min, 1 custom digital twin). Creator $29/mo (600 credits, 30-min videos, 1080p, voice cloning). Pro $49/mo (1,000 credits, 4K). Business $149/mo (1,500 credits, 5 digital twins, SSO, extra seats $20/mo). Enterprise custom.
- Founded: 2020, Los Angeles, by Wayne Liang and Joshua Xu
- Funding: $74.6M raised across 3 rounds. Around $200M ARR in 2026
- Last reviewed: 2026-08-17

## Official website

- [Visit HeyGen](https://heygen.com)

## What HeyGen does well

HeyGen removes the studio. You write a script, pick an avatar or use a digital twin trained on your own face and voice, and get a finished video. Then you translate it into 175+ languages with the lip-sync intact, which is the part that genuinely changes the economics of video content. The tiers are sensible. Free gets you three one-minute videos a month to test. Creator at $29 covers a solo marketer. Pro at $49 adds 4K. Business at $149 covers a team with five digital twins and SSO. At roughly $200M ARR it has become one of the default answers for volume video, particularly for localisation, product demos and sales outreach video.

## Where video generation stops

The script is still yours. So is the decision about what video to make, which channel it goes to, when it publishes, and whether the last one worked well enough to make another like it. For a solo founder that is most of the actual labour. Generating the video was never the six-hour part of the week; deciding, writing, publishing, measuring and doing it again next week was. A marketing employee handles that loop and can call a generation tool as one step inside it. That is the difference in shape between a production tool and a workforce.

## HeyGen or Synthesia?

Both are strong and the choice usually comes down to buyer. HeyGen skews creator and marketer: cheaper entry, faster iteration, strong on social and outreach video. Synthesia skews enterprise: bigger avatar library, SCORM export for training, heavier compliance and a $4B valuation built on corporate learning budgets. On price, HeyGen Creator at $29 and Synthesia Starter at $29 are comparable, but the credit maths differs and Synthesia Creator jumps to $89 where HeyGen Pro is $49. If the use case is marketing and sales video, HeyGen is usually the better fit. If it is internal training and enterprise rollout, Synthesia is built for that.

## Comparison

- [Compare HeyGen with Sistava](/en/compare/ai-marketing/heygen) — See the two platforms side by side when you are ready to evaluate them.