# Sistava vs HeyGen

*AI Marketing and Content*

HeyGen vs Sistava

HeyGen generates video with AI avatars, including a digital twin of yourself, across 175+ languages with voice cloning and translation. It grew to roughly $200M ARR by 2026, one of the fastest climbs in the category, by making video production a text-input problem. Sistava is not a video generator. It is the workforce that decides a video should exist, writes the script, gets it made, publishes it and tells you how it did.

> **Bottom line:** Sistava employees own the content calendar and decide what to produce. HeyGen produces the video you specify.

## Profile

- **Pricing:** Free $0 (3 videos/mo up to 1 min, 1 custom digital twin). Creator $29/mo (600 credits, 30-min videos, 1080p, voice cloning). Pro $49/mo (1,000 credits, 4K). Business $149/mo (1,500 credits, 5 digital twins, SSO, extra seats $20/mo). Enterprise custom.
- **Founded:** 2020, Los Angeles, by Wayne Liang and Joshua Xu
- **Funding:** $74.6M raised across 3 rounds. Around $200M ARR in 2026
- **Focus:** AI avatar video generation, digital twins and localisation at scale

## Why Sistava

- Sistava employees own the content calendar and decide what to produce. HeyGen produces the video you specify.
- Sistava carries brand and campaign memory across every asset and channel, so scripts stay consistent without a brief each time. HeyGen works per video.
- Sistava publishes to connected channels and reports on performance. HeyGen exports the file.
- Sistava covers written content, SEO, social, email and analytics from the same team. HeyGen is focused on avatar video.
- Sistava works on a schedule with no human trigger and files a work journal. HeyGen runs when you open it.

## Feature Comparison

| Feature | HeyGen | Sistava |
|---|---|---|
|  | ✗ | ✓ |
|  | Category-leading | ✗ |
|  | ✓ | ✗ |
|  | 175+ languages | Voice channel |
|  | ✗ | ✓ |
|  | ✗ | Schedules, duties, heartbeat |
|  | Export and share | ✓ |
|  | ✗ | ✓ |
|  | Brand kit and avatar library | Layered short-term, long-term, graph |
|  | API and some integrations | Thousands of native + MCP |
|  | ✗ | ✓ |
|  | Free, then $29 / $49 / $149 per month | Free (2,000 lifetime credits) + $49/mo |