# Sistava vs Synthesia

*AI Marketing and Content*

Synthesia vs Sistava

Synthesia is the enterprise end of AI avatar video: photorealistic presenters, 160+ languages and voices, SCORM export for learning management systems, and the compliance posture a large company requires. It closed a $200M Series E led by GV in January 2026 at a $4B valuation on roughly $140M ARR. Sistava competes only in the sense that both promise output without proportional headcount. Synthesia produces video; Sistava staffs the function that decides video is needed.

> **Bottom line:** Sistava employees own an outcome across channels: research, write, produce, publish, measure. Synthesia owns the production step for video.

## Profile

- **Pricing:** Basic free (1,200 credits/mo, up to 10 minutes, 9 avatars). Starter $29/mo or $18/mo annual (125+ avatars). Creator $89/mo or $64/mo annual (3,600 credits, 30 minutes, 180+ avatars, 5 personal avatars, API). Enterprise custom with unlimited minutes, SAML/SSO and SCORM export.
- **Founded:** 2017, London, co-founded by a team including UCL Professor Lourdes Agapito
- **Funding:** $200M Series E led by GV in January 2026 at a $4B post-money valuation. Around $140M ARR
- **Focus:** Enterprise AI avatar video for training, communications and localisation

## Why Sistava

- Sistava employees own an outcome across channels: research, write, produce, publish, measure. Synthesia owns the production step for video.
- Sistava covers marketing, sales, support, operations and finance from one workforce. Synthesia is a video platform.
- Sistava runs unattended on schedules and reports through work journals. Synthesia is used interactively by a person making a video.
- Sistava carries layered memory of brand, campaigns and results so content compounds. Synthesia carries brand kits and avatar libraries per workspace.
- Sistava is self-serve from free with flat plans. Synthesia gates its most relevant enterprise capabilities behind custom pricing.

## Feature Comparison

| Feature | Synthesia | Sistava |
|---|---|---|
|  | ✗ | ✓ |
|  | Enterprise-grade | ✗ |
|  | ✓ | ✗ |
|  | 160+ languages and voices | Multilingual employees |
|  | ✗ | ✓ |
|  | ✗ | Schedules, duties, heartbeat |
|  | Branded video pages, export | ✓ |
|  | ✗ | ✓ |
|  | API on Creator and above | Thousands of native + MCP |
|  | ✗ | ✓ |
|  | ✗ | ✓ |
|  | Free, $29 Starter, $89 Creator, Enterprise custom | Free (2,000 lifetime credits) + $49/mo |