# Sista AI vs 11x

*AI Sales Agents*

Sistava vs 11x

11x builds Alice, a single AI SDR persona for outbound prospecting, email personalization, and meeting booking. It is sold to mid-market and enterprise sales orgs that already have a defined SDR motion and want to replace or augment human SDRs. Sistava works further upstream: instead of one Alice, you hire a Sales Team with multiple specialists (researcher, copywriter, SDR, ops) under a leader, and they coordinate the whole pipeline rather than only outbound.

## Profile

- **Pricing:** Sales-led. Reportedly around $5,000/mo on annual contracts (no public pricing).
- **Founded:** 2022, San Francisco
- **Funding:** $50M+ raised (per public reports)
- **Focus:** AI SDR named "Alice" for outbound sales prospecting

## Why Sista AI

11x is one persona doing one job (outbound SDR). Sistava hires a Sales Team with multiple specialists working under a leader, plus the option to add Marketing, Support, and Ops.,11x is sold through annual contracts at sales-led pricing (reportedly around $5,000/mo). Sistava is self-serve from $79/mo, cancel anytime.,Sistava lets you author skills, duties, and tools for any workflow. 11x ships a fixed SDR persona that you tune within the constraints Alice was designed for.,Sistava employees retain context across campaigns, calls, and CRM updates, so the next email knows what last weeks call covered. 11x focuses on volume and personalization templates.,Sistava gives you per-employee execution inspection (every step the agent took, every tool call). 11x exposes campaign analytics, not the agents reasoning.

## Feature Comparison

| Feature | 11x | Sista AI |
|---|---|---|
|  | ✓ | ✓ |
|  | ✗ | ✓ |
|  | ✗ | ✓ |
|  | ✗ | ✓ |
|  | ✗ | ✓ |
|  | ✗ | ✓ |
|  | CRM + Email only | 1,000+ |
|  | ✗ | ✓ |
|  | ✗ | ✓ |
|  | Per-campaign context | Persistent (graph + episodic) |
|  | ✗ | ✓ |
|  | Limited per-campaign onboarding | Train on your docs and URLs |
|  | Sales-led, reportedly ~$5,000/mo | $79/mo public |
|  | ✗ | ✓ |