# Sista AI vs Artisan

*AI Sales Agents*

Sistava vs Artisan

Artisans defining moat is its built-in 300M+ B2B contact database. Ava sources leads from that database, personalizes email and LinkedIn outreach, and books meetings. Buyers who want one product that owns prospect data and outbound execution end-to-end will find Artisan a tight fit. Sistava does not ship a contact database. Where Artisan replaces a BDR, Sistava replaces a department: marketing, sales, support, and ops as a coordinated team that uses your existing data sources.

## Profile

- **Pricing:** Sales-led. Reportedly around $2,000/mo on annual contracts (per public reports).
- **Founded:** 2023, San Francisco
- **Funding:** $46M raised (YC W24, per public reports)
- **Focus:** AI BDR named "Ava" for outbound sales and lead generation

## Why Sista AI

Honest concession: if you want a 300M-contact database baked into the product, Artisan owns that. Sistava works against the data sources you already have (Apollo, ZoomInfo, your CRM, scraped lists) rather than shipping its own database.,Artisan is one persona (Ava) doing one job. Sistava hires a Sales Team with researcher, copywriter, SDR, and ops specialists working under a leader, plus optional Marketing and Support teams.,Artisan is sold through annual contracts at sales-led pricing (reportedly around $2,000/mo). Sistava is self-serve from $79/mo, cancel anytime.,Sistava connects to thousands of apps plus custom MCP servers, so the same employee can update your CRM, send the email, log the activity, and update Notion. Artisan focuses on its own outreach surface.,Sistava employees expose every step they take (what they searched, what they wrote, what they sent). Artisan exposes campaign analytics rather than per-action reasoning.

## Feature Comparison

| Feature | Artisan | Sista AI |
|---|---|---|
|  | ✓ | ✓ |
|  | ✗ | ✓ |
|  | ✗ | ✓ |
|  | ✗ | ✓ |
|  | 300M+ B2B contacts | Via integrations |
|  | ✗ | ✓ |
|  | Email + LinkedIn | ✓ |
|  | CRM + Email | 1,000+ |
|  | ✗ | ✓ |
|  | Per-campaign context | Persistent (graph + episodic) |
|  | ✗ | ✓ |
|  | ✗ | ✓ |
|  | Sales-led, reportedly ~$2,000/mo | $79/mo public |
|  | ✗ | ✓ |