# Sistava vs Instantly.ai

*AI Sales Agents*

Instantly.ai vs Sistava

Instantly.ai is cold email infrastructure built for volume: connect unlimited sending accounts, rotate across them, warm them up, run multi-step sequences, manage replies in a unified inbox and pull prospects from a built-in B2B database. Bootstrapped since 2021 and around $38M ARR, it is one of the most widely used outbound tools among agencies. Sistava is not a sending platform. It is a workforce where the SDR is one employee among several, and the work continues after the reply arrives.

> **Bottom line:** Sistava covers the whole funnel with one team: an SDR sends, a support employee handles the reply, an analyst reports on it. Instantly covers sending and reply management.

## Profile

- **Pricing:** Growth from $37/mo, Hypergrowth $97/mo, with higher volume tiers above. Leads, CRM and deliverability add-ons are priced separately, so a working setup commonly lands between $150 and $400/mo. 14-day free trial, no card required.
- **Founded:** 2021, by Nils Schneider and Raul Kaevand
- **Funding:** Bootstrapped, no outside funding. Estimated $38.2M ARR in 2026
- **Focus:** High-volume cold email infrastructure with warmup, sequences and a B2B lead database

## Why Sistava

- Sistava covers the whole funnel with one team: an SDR sends, a support employee handles the reply, an analyst reports on it. Instantly covers sending and reply management.
- Sistava employees carry layered memory, so the follow-up knows what the last call covered and what the customer already said no to. Instantly personalises from list data and sequence variables.
- Sistava reaches thousands of apps plus custom MCP servers, so outbound is one capability among many. Instantly is purpose-built for email and its own lead database.
- Sistava runs on Temporal with an execution inspector, so a long campaign survives a restart and every step is auditable. Instantly reports at campaign and deliverability level.
- Sistava prices as a flat plan covering the whole workforce. Instantly stacks add-ons for leads, CRM and deliverability on top of the base plan.

## Feature Comparison

| Feature | Instantly.ai | Sistava |
|---|---|---|
|  | ✗ | ✓ |
|  | ✗ | ✓ |
|  | Outbound email | Sales, Marketing, Support, Ops |
|  | Warmup, rotation, unlimited mailboxes | Standard sending |
|  | Yes, priced as an add-on | ✗ |
|  | ✗ | ✓ |
|  | ✗ | ✓ |
|  | CRM and sequencer integrations | Thousands of native + MCP |
|  | ✗ | ✓ |
|  | Campaign and list data | Layered short-term, long-term, graph |
|  | ✗ | ✓ |
|  | ✗ | ✓ |
|  | From $37/mo, $150-$400/mo realistic with add-ons | Free (2,000 lifetime credits) + $49/mo |