# Sistava vs Persana AI

*AI Sales Agents*

Sistava vs Persana AI

Persana AI is a younger, credit-metered prospecting tool: you spend credits on enrichment, waterfall data lookups, and AI research agents that qualify and score leads before a rep reaches out. It is closer in shape to Clay than to a full AI SDR, a research and data layer that feeds a human's outbound motion rather than running that motion end to end. Backing from Y Combinator and HubSpot's Dharmesh Shah is a credible early signal, but Persana is still an earlier-stage, narrower product than the AI workforce Sistava ships.

> **Bottom line:** Persana enriches and scores leads for a human to act on. Sistava employees take the next step and actually run outreach, follow-up, and CRM updates.

## Profile

- **Pricing:** Free tier, then from $68/mo (2,000 credits, annual) up to $600/mo for high-volume enrichment (600K credits/year).
- **Founded:** 2023
- **Funding:** $2.8M total raised (seed), including Y Combinator and angel investor Dharmesh Shah (HubSpot co-founder)
- **Focus:** AI sales prospecting and enrichment platform with credit-based AI agents for lead research

## Why Sistava

- Persana enriches and scores leads for a human to act on. Sistava employees take the next step and actually run outreach, follow-up, and CRM updates.
- Persana bills by credits that get consumed by lookups and enrichment calls, so cost scales with research volume. Sistava is flat-rate regardless of how much research an employee does.
- Persana's credit model is genuinely cheaper at the low end for a team that only wants enrichment, its free tier and $68/mo entry point are hard to beat if data lookup is the whole job you need done.

## Feature Comparison

| Feature | Persana AI | Sistava |
|---|---|---|
|  | Research and enrichment agents | Autonomous, full-cycle |
|  | Native, credit-metered | Via integrations |
|  | ✗ | ✓ |
|  | Credit-metered per lookup | Flat rate, unlimited research |
|  | Sales prospecting only | Sales, Marketing, Support, Ops |
|  | ✓ | ✓ |