# Sistava vs Forethought

*AI Customer Support*

Sistava vs Forethought

Forethought builds a multi-agent AI platform for customer support: separate agents that triage and route tickets, draft or fully resolve replies, surface answers to human agents, and grade conversation quality automatically. It targets enterprise support teams (customers include Upwork and UPS) and was acquired by Zendesk in 2026, folding its agent stack into Zendesk's own AI lineup. Sistava is a different shape: a support employee is one hire inside a full AI workforce that also covers sales, marketing, and ops, with self-serve pricing instead of a custom enterprise quote.

> **Bottom line:** Sistava is self-serve from $49/mo. Forethought is enterprise-only with a custom quote and a sales process before you see a number.

## Profile

- **Pricing:** Enterprise only, custom quoted. No public pricing page; demo required.
- **Founded:** 2017, San Francisco
- **Funding:** $117M+ raised total, most recently a $25M Series D (May 2025). Acquired by Zendesk (announced 2026).
- **Focus:** Multi-agent AI platform for enterprise customer support (Triage, Solve, Discover, QA agents)

## Why Sistava

- Sistava is self-serve from $49/mo. Forethought is enterprise-only with a custom quote and a sales process before you see a number.
- Sistava covers support, sales, marketing, and ops from one hire. Forethought is a customer support specialist, now being folded into Zendesk's own AI stack after the 2026 acquisition.
- Honest concession: Forethought's split into specialized agents (Triage, Solve, QA) with automated quality grading on every conversation is a deeper support-specific setup than Sistava ships today. If automated ticket QA scoring at scale is the deciding feature, Forethought does that natively.

## Feature Comparison

| Feature | Forethought | Sistava |
|---|---|---|
|  | Enterprise sales process | Minutes, self-serve |
|  | Custom quote, no public pricing | $49/mo |
|  | Customer support only | Support, sales, marketing, ops |
|  | ✓ | ✗ |
|  | Helpdesk and CRM connectors | Thousands of native + MCP |
|  | Owned by Zendesk (2026 acquisition) | Independent |