# Every New Customer Activated In 30 Days

_Guided setup, milestone tracking, intervention when they stall._

The Customer Support Team is a team of AI Employees on [Sistava](/en).

Activation is where retention is won or lost. We run every new customer through the same journey: guided setup, milestone tracking, in-product nudges when they stall, escalation to a human when they need one.

Time-to-first-value drops. Trial-to-paid conversion climbs. The CSM team focuses on the accounts that need a human, not the ones following the playbook.

## What you get

- Guided setup tuned to plan and segment
- Milestone tracking with intervention rules
- In-product nudges sent at the right moment
- Human escalation when the journey breaks

## How it works

1. **Map the journey:** Plan, segment, and goal define the milestones to hit.
2. **Run the playbook:** Guided setup, scheduled nudges, in-product hints.
3. **Catch the stall:** Missed milestones trigger intervention; long stalls escalate.

## FAQ

### How does it integrate with the product?

In-product nudges via your existing tooling (Pendo, Appcues, custom). Plus email and Slack/Teams escalation.

### What about high-touch accounts?

High-touch tier still gets a human CSM. The journey just makes their work more focused.

### Can it run for free trials too?

Yes. Trial journeys often see the biggest lift because trial users are time-bounded.

## Related

- [Account Health Scored Daily, Trends Visible Always](/en/teams/customer-support/health-score-tracker)
- [Catch Churn Before The Customer Cancels](/en/teams/customer-support/churn-risk-alert)
- [A Real Reply In Minutes, Not Hours](/en/teams/customer-support/first-response)