# Every Event Walked Into With A Plan

_Pre-event nurture, on-site materials, post-event follow-up._

The Marketing Team is a team of AI Employees on [Sistava](/en).

Events leak ROI when the prep is rushed. We build the full sequence: pre-event nurture to your registered list, on-site collateral and talk tracks, post-event follow-up that converts conversations into pipeline.

Booth staff walks in briefed. Attendees walk out with a follow-up that lands. The cycle runs the same way every time so the team learns and improves.

## What you get

- Pre-event nurture sequence to registered list
- On-site one-pagers, talk tracks, and demo briefs
- Post-event follow-up tuned per conversation type
- Pipeline attribution rolled up after the event

## How it works

1. **Plan the pre-event:** Registered list, target accounts, meeting requests, booth schedule.
2. **Equip the booth:** One-pagers, talk tracks, demo briefs, badge scanner setup.
3. **Run the post-event:** Follow-up email per conversation type, ICP-scored, queued for sales.

## FAQ

### In-person or virtual?

Both. Virtual events get tuned attendance flows and post-event nurture; in-person gets booth materials too.

### Does it integrate with badge scanners?

Yes. Major scanner vendors export to CSV; the team enriches and routes to sales the next day.

### How fast is post-event follow-up?

First touches the day after. Sequenced over the next 14 days based on conversation type.

## Related

- [Email Sequences That Earn Opens Past Touch One](/en/teams/marketing/email-sequence)
- [Newsletters Subscribers Actually Read](/en/teams/marketing/newsletter-builder)
- [Customer Stories That Sell For You](/en/teams/marketing/case-study-writer)