# Your CRM, Cleaned And Kept That Way

_Duplicates, missing fields, stale stages, dead contacts. Resolved daily._

The Sales Team is a team of AI Employees on [Sistava](/en).

Dirty CRM is a tax on every report and every rep. We clean: merge duplicates, fill missing firmographics, correct stage drift, archive contacts who left their company. Daily, not quarterly.

Forecasts get accurate. Routing rules work. Reps stop fighting the data.

## What you get

- Duplicate detection and merge with audit trail
- Firmographic backfill from external data sources
- Stage drift corrected against last-activity rules
- Contact health refreshed with role-change tracking

## How it works

1. **Scan the records:** Every account, contact, opportunity nightly.
2. **Score and correct:** Auto-merge high-confidence duplicates, propose the rest for review.
3. **Refresh the picture:** Firmographics, role changes, contact validity rolled forward.

## FAQ

### What about my custom fields?

Preserved. Hygiene runs on standard fields and your tagged custom ones, not on everything blindly.

### Does it auto-merge?

High-confidence merges run automatically with an audit trail. Lower-confidence ones queue for a human.

### How does it detect role changes?

LinkedIn, public sources, and email-bounce signals. Departed contacts get archived and flagged for re-discovery.

## Related

- [Pipeline Health In One Dashboard, Every Morning](/en/teams/sales/pipeline-analyzer)
- [We Build Your Pipeline From Scratch](/en/teams/sales/prospect-finder)
- [Every Inbound Scored Before A Rep Sees It](/en/teams/sales/lead-qualifier)