# Pitches and Proposals *AI for Agencies* Respond while the lead is still warm Agency new business runs on response time. The brief arrives, and the agency that comes back first with something considered has a real advantage over the one that took nine days.,Your employee researches the prospect, drafts the proposal from your positioning and your past work, and assembles the deck so a considered response goes out in days rather than weeks.,The strategic thinking stays yours. The assembly, the research, and the formatting stop being the reason it sat for a week. ## Benefits ### undefined ### undefined ### undefined ### undefined ## How It Works 1. **Step 1**: 2. **Step 2**: 3. **Step 3**: 4. **Step 4**: 5. **Step 5**: ## At a Glance - **Days** To respond, not weeks - **Researched** Before the first draft - **Your proof** Matched to the brief - **Yours** The strategy and the price ## Speed Is a Real Advantage in New Business A prospect writing a brief is at a peak of intent that decays quickly. They have budget attention, internal agreement, and urgency, and all three erode over the following weeks. The agency that responds in three days with something considered is competing against that prospect at their most motivated. The agency responding in two weeks is competing against a prospect who has since had other priorities, spoken to three other agencies, and possibly reconsidered the project. The work is often comparable; the position is not. ## Agencies Under-Use Their Own Case Studies Nearly every agency has done work that would be persuasive for the brief in front of them, and nearly every agency struggles to find it. It lives in a folder someone organised two years ago, or in the memory of a person who has left, or in a deck nobody has opened since the project ended. So proposals get written with the two or three examples everyone remembers, which are frequently not the most relevant ones. Making past work findable and matchable to a brief converts an asset the agency already paid for into something that actually wins the next project. ## The Week Before the Thinking What makes a proposal slow is rarely the strategy. The strategic angle often takes an afternoon once someone sits down with the brief. What takes the week is everything around it: researching the prospect, digging out relevant work, formatting a deck, writing the boilerplate sections, chasing the commercials. That work is necessary and requires almost none of the judgement that makes the agency worth hiring. Compressing it is the difference between responding while the brief is hot and responding once the moment has passed. ## FAQ ### Will proposals sound generic? They sound like whatever you train them on. Give it your best past proposals and your positioning and the drafts follow that. The specificity that makes a pitch land comes from the prospect research, which is the part usually skipped under time pressure. ### Can it decide the price? No, and it should not. Pricing a pitch depends on your capacity, your appetite for the client, and what the relationship is worth over time. It can lay out the commercial structure once you decide the number. ### Does it work for RFPs? Yes, and formal RFPs are where it saves the most, since much of an RFP response is compliance and boilerplate that has to be assembled correctly rather than thought about. That frees your time for the parts that actually differentiate the response. ### What about pitching against other agencies? It can research who else is likely in the running and how they position, which is useful context. What it will not do is build a pitch around undermining a competitor, since that reliably reads worse than making your own case well.