# Marketing Analytics and Dashboards

*AI Marketing Team*

Live KPI dashboards and weekly performance reports built from your stack

Your AI marketing-ops analyst pulls data from GA4, Meta Ads, Google Ads, HubSpot, Mixpanel, and your warehouse, then builds the dashboards and reports your CMO and growth team actually use.,Pipeline contribution, channel-level CAC, blended CAC, LTV cohorts, attribution, and funnel velocity — all live, all reconciled to a single source of truth.,Weekly written reports go beyond the chart: explain which channel moved, what caused the move, and what to do next. Same data your dashboards show, written in plain English.

## Benefits

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## How It Works

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## At a Glance

- **6+** Data sources unified per dashboard
- **Live** Refresh cadence on critical KPIs
- **Weekly** Written reports auto-generated
- **0** Spreadsheet stitching required

## Dashboards That Explain, Not Just Display

## FAQ

### How does it handle attribution model differences?

Lets you pick the model (last-touch, position-based, data-driven) per report. When models disagree, the gap is shown explicitly so the team understands the trade-off.

### Can it reconcile ad-platform numbers to revenue?

Yes. Pulls spend from ad platforms, conversions from analytics, and revenue from the CRM, then reconciles to the warehouse. Discrepancies flagged with likely root cause.

### How current is the data?

Critical KPIs refresh hourly or live where the source allows. Cohort and retention metrics refresh daily.

### Does it replace our BI tool?

Plays alongside Looker, Tableau, Hex, and Metabase. Or stands alone for teams that want answers, not a BI deployment.