Draft Social Posts in Their Final Format
Improvement · 2026-08-12
Details
Choose Create and then Social post in Content, and you land in the post itself: the profile picture, the handle, the reactions underneath, exactly as it will look once it goes out. Switch the platform at the top and the whole card changes with it, including the character budget, so the limit is visible while you type rather than discovered after you have written past it. Write the finished post yourself or just describe what you want in a couple of lines, then hit Create with AI. Your employee picks it up in chat with the platform and the length already in hand, writes it properly, and saves it back to Content as a real record you can review. Whatever you typed survives closing the card. Because the preview is faithful rather than decorative, you see the line breaks, the truncation, and the picture the way a reader will, which is where most social drafts quietly go wrong. One idea can also become several versions, one per network, each with its own wording and its own picture, all hanging off the same creative so the conversation about it stays in one place. Nothing goes public because an employee decided it should. Proposing a time moves a post into review, and only your approval moves it into the scheduled lane.
What changed
- Type inside a real platform card instead of a plain form
- The character budget follows the platform you pick
- Describe the post in two lines and your employee writes it
- One idea can carry a separate version per network
- Your approval is what schedules a post, never the employee's