Sistava vs Artisan
AI Sales Agents
Sistava vs Artisan
Artisan's defining moat is its built-in B2B contact database, which the company now states as 250M+ verified contacts enriched from 22+ sources. Ava sources leads from that database, personalizes outreach across email, social and a native dialer, handles replies and books meetings. Buyers who want one product that owns prospect data and outbound execution end-to-end will find Artisan a tight fit. Sistava does not ship a contact database. Where Artisan runs the outbound motion, Sistava staffs a department: marketing, sales, support, and ops as a coordinated team that uses your existing data sources.
Profile
- Pricing
- Sales-led. No public prices. The pricing page scopes Team, Scale and Enterprise plans by monthly lead volume, mailbox seats and dialer seats, and sends every tier to sales.
- Founded
- 2023, San Francisco
- Funding
- Around $48M raised across 5 rounds (YC W24, $25M Series A in 2025 led by Glade Brook Capital)
- Focus
- AI BDR named "Ava" for outbound sales, now rebuilt as Ava 2.0 with a native dialer
Why Sistava
- Honest concession: if you want a 250M-contact database baked into the product, Artisan owns that, and Ava 2.0 also folds in dialing and website visitor identification. Sistava works against the data sources you already have (Apollo, ZoomInfo, your CRM, scraped lists) rather than shipping its own database.
- Artisan is one persona (Ava) covering the outbound motion, including cross-sell, upsell and reactivation campaigns. Sistava hires a Sales Team with researcher, copywriter, SDR, and ops specialists working under a leader, plus optional Marketing and Support teams.
- Artisan publishes no prices and routes every plan tier through a sales conversation, with cost scoped to lead volume and seats. Sistava publishes its plan pricing, is self-serve, and can be cancelled at any time.
- Sistava connects to thousands of apps plus custom MCP servers, so the same employee can update your CRM, send the email, log the activity, and update Notion. Artisan documents CRM, calendar, email and data warehouse connections around its own outreach surface.
- Sistava employees expose every step they take (what they searched, what they wrote, what they sent). Artisan exposes campaign analytics plus approval and escalation modes rather than per-action reasoning.
Feature Comparison
| Feature | Artisan | Sistava |
|---|---|---|
| ✓ | ✓ | |
| ✗ | ✓ | |
| ✗ | ✓ | |
| ✗ | ✓ | |
| 250M+ B2B contacts | Via integrations | |
| Not documented publicly | ✓ | |
| Email, social, native dialer | ✓ | |
| ✓ | ✓ | |
| CRM, email, calendar, data warehouse | 1,000+ | |
| Not documented publicly | ✓ | |
| Not documented publicly | Persistent (graph + episodic) | |
| ✗ | ✓ | |
| Not documented publicly | ✓ | |
| Sales-led, no public prices | Plan prices published | |
| Demo request | ✓ |