Clay.com Alternatives: Features, Pricing and Comparison
AI Sales Agents
Looking for an alternative to Clay.com? Compare features, pricing, and fit to choose the right platform.
Clay.com vs Sistava
Clay.com is a New York-based GTM data platform built around a spreadsheet that talks to 150+ enrichment providers. You pull in a list of companies or contacts, run waterfalls across providers (Apollo, ZoomInfo, Cognism, and so on), enrich with AI research agents called Claygents, and push the result to your CRM, sequencer, or ad platform. The credit system is two-layered: Data Credits pay for the external data, Actions pay for Clay's orchestration. After the March 2026 pricing overhaul, data-marketplace costs dropped 50 to 90 percent across most providers.
Clay is loved by RevOps teams and outbound power-users. It is the right tool when the job is structured: build the list, enrich it well, and route the cleaned data into the next system. It does not run the campaign for you, does not write the persona, does not host the team that owns the work. That is where Sistava sits. We give you a salesperson who decides who to chase, drafts the messaging, runs the cadence, and reports back.
Profile
- Pricing
- Free plan with 100 Data Credits and 500 Actions per month. Launch at $185 per month (2,500 Data Credits, 15,000 Actions). Growth at $495 per month (6,000 Data Credits, 40,000 Actions). Enterprise is custom with annual commitment, median around $30k per year.
- Founded
- 2017, New York
- Funding
- $100m+ Series C at a reported $3B valuation (Sequoia, Meritech, First Round, Box Group, Boldstart)
- Focus
- Spreadsheet-style data enrichment and outbound research, often paired with sequencers
Why choose Sistava as an alternative to Clay.com
- We ship a salesperson, not a spreadsheet. Tom does the work an SDR does: pick targets, research them, write the message, send it, follow up, log it in the CRM. Clay gives you the cleanest possible list to hand to your own SDR or sequencer.
- Our pricing is flat per workspace, not per data credit. Clay charges for both the enrichment data and the orchestration action, so cost scales with list volume. Sistava costs the same whether Tom worked on 50 or 500 leads in a week.
- Honest concession: Clay is the best in the world at what it does. If you need waterfall enrichment across 150+ providers, deduped and routed into your CRM, no AI workforce platform beats them on data quality or breadth of integrations.
- Sistava covers the work after the list is built. Drafting, sending, replying, scheduling, calling, logging. Clay stops at the spreadsheet edge, which is fair and intentional and a reason many teams run both.
- Our employees coordinate across functions. Tom can hand off a hot lead to a marketing employee for a follow-up sequence, or to a support employee once the customer signs. Clay sits inside the SDR stack only.
Feature Comparison
| Feature | Clay.com | Sistava |
|---|---|---|
| Pre-Built AI Employees you hire | ✗ | ✓ |
| AI Sales Agent (drafts, sends, follows up) | Claygent for research, no native sender | ✓ |
| List building and data enrichment | Core strength, 150+ providers | Via integrations |
| Waterfall enrichment | ✓ | ✗ |
| Team structure with leaders and members | ✗ | ✓ |
| Team sprints with a goal and a written review | ✗ | ✓ |
| Cross-function delegation | ✗ | ✓ |
| Memory across sessions | Per-table context | Per-employee long-term memory |
| Native CRM sync | Growth plan and up | ✓ |
| Email sender built in | Clay Sequencer (basic) | ✓ |
| Browser and desktop automation | ✗ | ✓ |
| MCP and A2A protocol support | Limited | ✓ |
| Free tier | 100 credits, 500 actions | Free plan available |
| Starting paid price | $185/month Launch | Self-serve from the Personal plan |
| Annual lock-in | Enterprise plan only | No annual lock-in |
| Predictable pricing (no per-action billing) | Data Credits + Actions | Flat plans, no per-seat |