Sistava

Free AI Press Release Generator

Free press release, no signup

A free AI press release generator turns your announcement into a complete, publication-ready press release in seconds, without creating an account. You tell Eva what happened, and she drafts the whole thing in standard format: a specific headline built around the most newsworthy fact, a lead paragraph that answers who, what, when, where, and why in the first sentence, tight body paragraphs that each add one fact, a quote placeholder that sounds like a real person said it (with a prompt to replace it before you send), a two-sentence About section, and a contact block with ### end marks. She writes funding announcements, product launches, milestone releases, partnership announcements, and award recognitions, uses clear [brackets] for any fact she does not have, and sharpens the headline, reframes the angle, or drafts a media pitch on request. She is honest about the limit: this chat covers writing the release, not distributing it. There is no signup and no credit card to start, and when a one-off draft is not enough, the same PR specialist can become a full AI employee that handles your ongoing press and communications.

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How it works

  1. Describe your announcement: What happened, your company name, the date, and any key details. A line or two is enough to get a complete first draft.
  2. Get a complete press release: A standard-format release: headline, dateline lead, body paragraphs, quote placeholder, About section, contact block, and ### end mark.
  3. Refine, then send it: Ask for a more newsworthy angle, a tighter headline, a product launch format, or a media pitch to go with it. Fill the brackets and send.

Why most press releases get ignored

5 words the headline and first five words determine whether a journalist reads on, so they carry most of the result

5 answers a strong lead paragraph answers who, what, when, where, and why in the first sentence -- journalists stop reading when it does not

$0 to draft as many press releases and revisions as you want, with no signup and no credit card

Seconds from your one-line announcement to a complete, standard-format press release ready to send

How the ways to write a press release compare

OptionNo signupFormat qualityCostSpeed
Writing each release from scratchn/aDepends on youFreeSlow
Generic press release templatesOftenLow, reads like every other releaseFreeInstant
Hiring a PR agency or copywritern/aHighExpensiveDays
This free AI generatorYesComplete standard format, specific languageFreeSeconds

A press release journalists actually read

Most press releases fail the same way: a vague headline, a lead that buries the news, a quote that sounds like a template, and an About section longer than the story. They get deleted before the second paragraph. This is built to do the opposite: lead with the most newsworthy fact, answer every question in the first sentence, and keep every paragraph to one tight claim.

Every release comes back with the sections a journalist expects, in the order they expect them, so it reads like a real PR document from the first line. You steer, the next draft sharpens, and within a round or two you have something you would genuinely send.

Written in standard press release format, every time

A press release that gets picked up follows a known structure: FOR IMMEDIATE RELEASE, a specific headline, a dateline with city and date, a lead paragraph that answers who/what/when/where/why, body paragraphs adding one fact each, a quote from a named source, a short About section, a contact block, and ### to close. Miss one and journalists notice.

Every draft includes all of it, labeled clearly. Funding announcements lead with the dollar amount and the investor. Product launches lead with the problem solved. Milestones lead with the specific number. Partnerships lead with the combined outcome. The format adapts to the news type when you ask.

Specific language, not hype

Most press release generators hand you the same interchangeable phrases: 'excited to announce', 'industry-leading', 'game-changing solution'. Journalists have a word for that copy: deleted. This one leads with the actual fact, writes the quote to sound like a real person, and flags anything that reads like marketing language instead of news.

It is also honest. It never invents a statistic, a customer name, or a market-size claim you did not provide. If a number would sharpen the story, it tells you where to add it instead of making one up, because a fabricated claim in a press release is a real reputational risk.

How it compares to other press release generators

Plenty of press release tools hand you a fill-in-the-blank template that produces the same document every company submits. The result reads like a form letter, because it is. You cannot steer it, you cannot change the angle, and you cannot ask it what is wrong with the headline.

This one gives you a complete draft for free, in real journalistic language, and it talks back. Ask for a tighter headline, a different format, a media pitch email, or a quote suggestion, and it delivers. No signup to start, and unlike a one-off tool, the same PR specialist can carry on as a real AI employee once you are ready to handle communications properly.

From the press release to actually running your PR

Writing the release is step one. Pitching journalists, managing a media list, following up, writing the next release, and keeping your newsroom current is the ongoing work most founders quietly drop because there is no time and no one to own it.

Here the PR specialist who wrote your release can stay on. Once you sign up, the same person becomes part of a team of AI employees in your workspace, helping with ongoing press, drafting releases for every announcement, managing your media outreach, and keeping communications off your plate so you can focus on the business.

The short version

What it does

Who it is for

Good to know

Questions people ask about writing press releases

Short, direct answers to the questions people search for most when they need to write a press release.

How do I write a press release?

Use standard format: FOR IMMEDIATE RELEASE, a specific headline built around the most newsworthy fact, a dateline lead that answers who/what/when/where/why in the first sentence, body paragraphs adding one fact each, a quote from a named source that carries an opinion rather than a fact, a two-sentence About section, a contact block, and ### to close. Write in plain language, avoid hype, and never invent a statistic. This free generator drafts all of that from your one-line announcement in seconds.

Is this press release generator free?

Yes. You can draft as many press releases and revisions as you want with no signup and no credit card. Because the release comes from an AI PR specialist rather than a fixed template, you can keep steering, tighter headline, different angle, product launch format, or a media pitch alongside it, until it is ready to send. After a number of messages it may ask for your email to save your release and keep going.

What is the correct press release format?

A standard press release follows this order: FOR IMMEDIATE RELEASE (or embargo date and time) at the top, then a bold headline, then a dateline (City, State, Date --) opening the first paragraph, then the lead paragraph answering who/what/when/where/why, then two to four body paragraphs each adding one fact, then a quote block attributed to a named person, then an About section of two to three sentences, then a contact block with name/email/URL, and finally ### or -END- to signal the end. This generator produces all of it.

How do I write a press release headline?

Lead with the most newsworthy fact, not your company name or a vague teaser. Put a specific claim, number, or outcome in the first five words. 'Acme Raises $2M to Automate Payroll for Small Teams' beats 'Acme Secures Exciting Funding'. Write it like a news article headline, not a marketing slogan, because journalists decide whether to read on after the headline. This generator writes the headline first and offers to sharpen it if the angle could be stronger.

What should the first paragraph of a press release say?

The lead paragraph should answer five questions in the first sentence: who is making the announcement, what happened, when it happened, where (city and country), and why it matters or who it affects. Journalists often only read the lead, so it must stand alone as a summary of the whole story. If the lead buries the news or takes two sentences to get to the point, it will get skipped. This generator writes the lead to answer all five questions immediately.

How do I write a press release for a product launch?

A product launch press release leads with the problem solved and who benefits, not the company or the product name. The headline states the outcome ('New Tool Cuts Sales Email Time in Half for B2B Teams'), the lead explains what launched and why it matters, the body covers the problem, the solution, a proof point or early customer result, and what happens next. The quote is from the founder or product lead and carries a personal statement about why this was built. This generator writes all of it from a one-line description of your launch.

How do I announce a funding round in a press release?

Lead with the dollar amount and the lead investor in the headline ('Company Raises $5M Led by a16z to Build X'). The lead paragraph names the amount, the investor, the use of funds, and the company in the first sentence. The body adds the problem the company is solving, a proof point or traction metric if you have one, and what the funding enables. The quote is from the CEO and carries conviction about the problem, not excitement about the money. This generator writes funding announcements from the basic facts you provide.

Can AI write a press release that sounds real?

Yes, when it is given the specific facts and told to write in a journalistic voice rather than a marketing voice. The releases here come back in plain language built around the actual news, with a lead that answers the five questions and a quote that sounds like a person rather than a template. The key is steering: add the real details, tell it the audience (tech press, trade publication, local news), and ask it to cut anything that sounds like hype, and you get something a journalist would actually read.

What makes a good press release quote?

A good press release quote carries an opinion or emotion that cannot appear in the body copy. The body is for facts; the quote is for what the person thinks or feels about those facts. 'We are excited to announce' is the weakest possible quote because it adds nothing. 'We built this because founders were spending 10 hours a week on a problem a machine should handle in five minutes' is a real quote because it says something only that person can say. Always attribute it to a named person with their title, and replace any placeholder with a real statement before you send.

Frequently asked questions

Is it really free?

Yes. You can write a complete press release right now with no signup and no credit card. After a number of messages we may ask for your email to save your release and keep going.

Do I need to sign up?

No. Just describe your announcement and get a complete draft immediately. Email is optional and only used to save your release and unlock more messages.

Does it include all the standard sections?

Yes. Every draft includes FOR IMMEDIATE RELEASE, a headline, dateline lead, body paragraphs, a quote placeholder, an About section, a contact block, and ### end marks, in the order journalists expect.

What announcement types does it handle?

Funding rounds, product launches, milestones, partnership announcements, award recognitions, and executive hires. Tell it the type and the format adjusts to lead with the most newsworthy angle for that kind of news.

Will the press release sound generic?

No. Instead of interchangeable hype and fill-in-the-blank phrases, you get specific language built around your actual news, with a headline that leads with the fact and a lead that answers all five questions. It also flags weak language instead of padding the draft.

Does it add a quote?

Yes. Every release includes a quote placeholder labeled with the name and title to attribute it to, written to sound like a real person rather than a cliche. It prompts you to replace it with a real attributed statement before you send.

Will it invent facts or statistics?

No. It never invents a statistic, a customer name, a funding amount, or a market-size claim. It uses clear [brackets] for any fact you did not provide and tells you where to fill in real numbers.

Can it help with the media pitch too?

Yes. Ask and it drafts a short pitch email to accompany the release, written to the angle most likely to land with journalists covering your beat.

Can it distribute the press release for me?

Not in this free chat, where it writes and refines the release only. For distribution, options include a newswire service like PR Newswire, a direct email pitch to journalists, or a media database. Once you sign up, the PR specialist becomes your employee and can manage your ongoing press outreach.

What language can I use?

Any. Eva drafts your press release in whatever language you write in, and can frame it for a specific country or region if you ask.

Does it remember what it drafted?

Within a session it builds on what you have already seen. To keep your release across visits, save it with your email. If you sign up to keep going, the conversation comes with you into your workspace.

What if I want someone to handle all our press releases?

When writing a one-off release is not enough, you do not have to own PR alone. You can hire a team of AI employees to handle your ongoing press, draft releases for every announcement, and manage your media outreach, and start for free.