Sistava

Marketing Collateral and Print

AI Graphic Design

One-pagers, brochures, banners, and the things that get printed

Not everything is a social post. Sales one-pagers, product sheets, case study layouts, event banners, business cards, packaging inserts, and trade show material all still exist, and they get made badly under deadline more than anything else.,Marisol produces them from the same brand system as everything else, set up correctly for whichever process will actually reproduce them.,Print in particular is unforgiving. Colour mode, bleed, margins, and resolution are decided before the design starts, since discovering them at the printer means redoing the work.

Benefits

How It Works

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At a Glance

Process first
Reproduction settled before design
Bleed
And margins set up correctly
Editable
Source delivered, not just a PDF
One system
Print matches digital

Print Punishes Decisions Made Late

Digital design is forgiving because mistakes are fixed by re-exporting. Print is not: colour mode, bleed, margins, resolution, and font handling all have to be right before production, and getting one wrong means either a visible defect or paying to run the job again. This is why the reproduction process is settled before design starts rather than treated as an export setting afterwards. A design built in screen colour at screen resolution cannot simply be converted at the end without shifting colours and softening detail, which is exactly the unpleasant surprise that arrives with the delivery.

A One-Pager Is Read in Twenty Seconds

Sales collateral is rarely read the way it is written. A one-pager is scanned standing up, between meetings, by someone deciding in seconds whether it is relevant. That means the hierarchy has to deliver the point before any sustained reading begins: what this is, who it is for, and why it matters, legible at a glance, with detail arranged for the minority who continue. Most one-pagers fail because they are written as documents and designed as posters, containing everything and prioritizing nothing.

Editable Source Is Not a Nice Extra

Handing over only a flattened PDF is common and it quietly creates a future cost. Details on printed material change: a phone number, a price, a person name, an event date, a compliance line. With an editable source that is a five-minute correction. Without one it means recreating the piece from scratch, which is why so many businesses keep distributing collateral with a superseded detail on it, having decided that redesigning the whole thing is not worth fixing one line.

FAQ

Will the printed colours match my screen?

Not exactly, and anyone promising otherwise is overselling. Screens emit light and print reflects it, so some vivid screen colours are simply outside what standard printing can reproduce. What is done is converting deliberately, checking your brand colours against the print process, and telling you in advance where a colour will shift, rather than letting you discover it on delivery.

Do you work with our printer?

Files are produced to the specification your printer supplies, since requirements vary by press and house. Send their spec sheet and the files match it. Without one, standard commercial print settings are used and the assumptions made are stated so your printer can confirm them.

What if we need to update it later?

You get an editable source alongside the print-ready file, so a phone number, a price, or a date can be changed without rebuilding it. A PDF-only handover is how businesses end up redesigning a brochure because one line went stale.

Can she design packaging?

Packaging inserts, labels, and straightforward retail packaging graphics, working to a dieline you supply. Structural packaging engineering, how the box is actually constructed, is a different discipline and needs a specialist, and regulatory labelling requirements for your product category need checking by someone qualified in that category.