Sistava

Marketing Analytics and Dashboards

AI Marketing Team

Live KPI dashboards and weekly performance reports built from your stack

Your AI marketing-ops analyst pulls data from GA4, Meta Ads, Google Ads, HubSpot, Mixpanel, and your warehouse, then builds the dashboards and reports your CMO and growth team actually use.,Pipeline contribution, channel-level CAC, blended CAC, LTV cohorts, attribution, and funnel velocity — all live, all reconciled to a single source of truth.,Weekly written reports go beyond the chart: explain which channel moved, what caused the move, and what to do next. Same data your dashboards show, written in plain English.

Benefits

How It Works

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At a Glance

6+
Data sources unified per dashboard
Live
Refresh cadence on critical KPIs
Weekly
Written reports auto-generated
0
Spreadsheet stitching required

Dashboards That Explain, Not Just Display

FAQ

How does it handle attribution model differences?

Lets you pick the model (last-touch, position-based, data-driven) per report. When models disagree, the gap is shown explicitly so the team understands the trade-off.

Can it reconcile ad-platform numbers to revenue?

Yes. Pulls spend from ad platforms, conversions from analytics, and revenue from the CRM, then reconciles to the warehouse. Discrepancies flagged with likely root cause.

How current is the data?

Critical KPIs refresh hourly or live where the source allows. Cohort and retention metrics refresh daily.

Does it replace our BI tool?

Plays alongside Looker, Tableau, Hex, and Metabase. Or stands alone for teams that want answers, not a BI deployment.