Sistava

Lead Qualification and Enrichment

AI Sales Team

Score, enrich, and route every lead automatically

Every inbound lead gets researched, enriched, and scored the moment it arrives. Your AI team adds firmographic data, technographic signals, social profiles, recent news, and buying intent indicators to every contact.,Leads are scored against your custom qualification criteria. Hot leads get routed to your closers immediately. Warm leads enter nurture sequences. Cold leads get deprioritized so your team focuses on what matters.,No more manual data entry. No more leads sitting in a queue for hours. Speed-to-lead drops from hours to minutes.

Benefits

How It Works

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At a Glance

< 5 min
Speed-to-lead for every inbound
85%
Reduction in manual data entry
3x
More qualified meetings booked
40+
Data points enriched per lead

Stop Losing Leads to Slow Response Times

Enrichment That Goes Beyond Basic Firmographics

Every Lead Gets the Right Treatment

FAQ

How does the scoring model work?

You define the criteria that matter to your business: company size, industry, tech stack, budget signals, and engagement level. The AI weights each factor and produces a composite score. You can adjust weights anytime as your ICP evolves.

Can I customize the routing rules?

Yes. Route by territory, vertical, deal size, language, or any combination. You can also set escalation rules so high-value leads skip the queue and go directly to senior reps.

What data sources does enrichment pull from?

Company websites, LinkedIn, Crunchbase, job boards, technographic databases, news feeds, and social signals. The AI cross-references multiple sources to build a complete picture of each lead.

How fast does a lead get qualified after submission?

Most leads are enriched, scored, and routed within 2-5 minutes of submission. Hot leads trigger an immediate notification to the assigned rep with a full context brief.

Does this replace my existing lead scoring in my CRM?

It can work alongside your CRM scoring or replace it entirely. Scores and enrichment data sync back to your CRM so your team sees everything in one place.