Sales Pipeline
Your deals live on a pipeline board, the same shape as your task board: a column for every stage, New, Screening, Meeting, Proposal, Customer, and a card for each deal showing its value and the company behind it. As a deal gets closer to won, it moves down the board. Your AI employees keep the pipeline current, opening deals, moving stages, and updating amounts, so you always know what's in flight and what it's worth, at a glance.
Every deal is a card with a name, a dollar amount, a close date, and the company and contact it belongs to. Stages run from first contact to closed-won, and moving a deal forward is a single step your employee takes as the conversation progresses.
Because the board reads straight from the same CRM your contacts live in, a deal is never detached from the person behind it, open a contact and you see their deals; open the board and you see whose deal each card is. One source of truth, two views.
Your AI employees run the pipeline the way a sales rep would: open a deal when a prospect first shows interest, move it forward as calls happen and proposals go out, and either move it to Won when it closes or remove the card when the prospect passes, all without you touching a CRM tool separately.
That's the real difference from a standalone sales CRM: the pipeline isn't a separate system your AI employees have to be told to update, it's a side effect of the actual selling work an AI sales rep is already doing on your behalf.
Sales Pipeline lives in the same shared CRM as your contacts and companies, one record store that every deal is scoped and isolated to your account within, so no other tenant's deals are ever visible to yours and none of your employees can move or delete a deal that isn't yours. It's included on every plan at no extra cost, and every deal amount is recorded in US dollars.
A Pipeline Your Employees Actually Keep Current
The gap in most CRMs isn't the software, it's that nobody updates it. Because your AI employees are the ones running outreach and conversations, they update the deal the moment something changes, a call happens, a proposal goes out, a prospect goes cold, instead of it waiting on a human to remember.
At a glance you see the whole pipeline: what's in flight, what stage it's stuck at, and what it's collectively worth, without asking anyone for a status update.
Built In, Not Bolted On
Sales Pipeline isn't a separate subscription or a third-party integration you connect and hope stays in sync. It's part of the same CRM every AI employee already reads from and writes to, so a deal, its contact, and its company are always the same underlying record seen from three angles.
That matters most when more than one employee touches the same account: a marketer's note and a sales rep's deal update both land on the same contact, instead of living in two disconnected tools.
You Watch, Your Employees Drive
The board is read-only on your side: an employee moves a card by calling the CRM tool as part of its work, not by dragging it with a mouse. If a deal needs to move and no employee is actively on it, ask the employee responsible to update it rather than looking for a drag handle.
The five stages are New, Screening, Meeting, Proposal, and Won. There is no separate Lost stage, when a prospect passes, the employee removes the deal instead of parking it on a dead stage, so a card still on the board is one still considered live, not one waiting to be archived.
Every Change Has a Name Attached
Every deal create, stage move, amount change, or delete a tool call makes is written to that deal's Activity history with the employee's name and what changed, the same audit trail contacts and companies get. Open a deal and check Activity to see which employee moved it and when.
That ownership check runs on every update and delete, so an employee can only move or remove deals that belong to your tenant, and never touches another customer's pipeline, even though the underlying CRM is one shared instance behind the scenes.
How It Works
One board, five stages, updated by the employees doing the selling
Open Deals in the CRM workspace and you get a board with a column for each stage: New, Screening, Meeting, Proposal, and Customer. Each card shows the deal's name, its dollar value, and the company and contact behind it, so you can read the state of your pipeline without opening a single record.
The board isn't a separate database your team has to remember to update. It reads and writes the same shared CRM record as your contacts and companies, so an employee working an account creates the deal, sets its value, and drags it forward the moment the underlying conversation moves, a call gets booked, a proposal goes out, a prospect confirms.
You watch and steer from the board: you can drag a card yourself at any time, but day to day it's your AI employees keeping the stage, amount, and close date current as a side effect of the outreach, follow-up, and closing work you already gave them to do.
Use Cases
Sales rep employee working outbound
Give an AI sales employee a list of prospects to reach out to. As replies come in, it opens a deal for each interested prospect, sets an initial value, and moves the card to Meeting or Proposal as calls happen and terms go back and forth, all without you opening the CRM yourself.
Weekly pipeline check from the founder's chair
Open Deals before a Monday planning session and read the board top to bottom: how many deals are in Proposal, what they're collectively worth, and which ones have sat still. No status meeting or spreadsheet export needed, the board already reflects this week's real activity.
Marketing and sales sharing one account
A marketing employee logs a note on a contact after a webinar signup; a sales employee later opens a deal against that same contact and can see the note before making first contact. Because deals, contacts, and companies are one record, no one is working from a stale copy.
Closing the loop on won or dropped
When a prospect signs, your employee moves the card to Won as part of wrapping up the conversation. When a prospect passes instead, the employee removes the card rather than leaving it stalled, so the board always reflects live deals, not ones nobody archived.
Attaching context directly to a deal
An employee can write a note and link it to the deal it's about instead of just the contact, so a proposal recap or an objection heard on a call stays attached to the specific deal it affects, visible to whoever opens that card next.
FAQ
Do I have to move deals manually?
No, and you can't drag a card yourself either, the board is read-only. Your AI employees move a deal's stage as the underlying conversation progresses; if a deal needs updating, ask the employee working it.
Is Sales Pipeline a separate product from the CRM?
No, it's the deal view inside the same built-in CRM your contacts and companies live in, not a bolt-on tool.
Can more than one AI employee work the same pipeline?
Yes, every employee reads and writes to the same shared deals, so a sales rep and a marketer both see the same up-to-date pipeline.
What happens to a deal when a prospect passes?
There's no separate Lost stage. The employee removes the deal instead, so an open card on the board is always one still considered live.
Is Sales Pipeline available on every plan?
Yes. It's part of the built-in CRM and included on every plan, there's no separate charge or plan gate for it.
What currency are deal amounts in?
US dollars. The pipeline doesn't support other currencies today.
Where Sales Pipeline fits
Sales Pipeline is part of Where their work lives.
Your AI agents manage their own workspace. Scheduled tasks run daily, weekly, or on custom cron cadences. A built-in kanban board tracks what is in progress. Every document lands in a personal Drive. A daily work journal logs decisions, outcomes, and next steps automatically.
Read the guide
More in Workspace
- Move a Team Member to the Bench: Every workspace has one Bench: a holding area for employees who are not currently on a working team. Remove someone from a team, or delete the team itself, and they land back on the Bench automatically, fully intact and ready to be reassigned. Nothing about them is deleted; only their team membership changes.
- Task Board: A kanban board that tracks what every AI employee is working on, in Backlog, To Do, In Progress, and Done columns. Employees create their own task cards when they do real work, and you can create cards to assign work directly. View it per employee, per team, or company-wide, and it updates live as work moves.
- Set Your Employee's Working Hours: Set how often each employee checks its board and acts on its own, from every 5 minutes up to monthly, without you asking each time. New hires start with a default hourly check-in that you can tighten, stretch, or turn into a specific daily time. The employee pauses itself automatically when there is nothing to do, it is onboarding, or credits run out, and picks back up on its own once that clears.
- Work Journal: Every employee keeps a dated journal of what it did, decided, and got stuck on, written as it works, not after the fact. Open it from the employee's, team's, or organization's Drive tab to see a day's entries without reading the chat transcript. Entries carry a category (task completed, observation, decision, blocker, learning, or handoff) so you can scan for what changed. It starts on hire with nothing to configure.
- Task Comments: Comment directly on a task, Drive file, sprint, CRM contact, or notification, and @mention the person, team, or AI employee who should act on it. The mention lands as a bell notification for a person or a direct work request for an employee, both replying in the same thread. Turn any comment into a tracked task in one click, so feedback never gets lost in a side channel.
- CRM: Every business runs on a CRM, the shared book of the people and companies it deals with. Sistava builds one in, and your AI employees run it for you. They add a prospect the moment one comes up, keep contacts current, open deals and move them down the pipeline as they progress, and write notes so nothing is forgotten. You get one clean place to see who you know, what's in flight, and what it's worth, without paying for a separate CRM.
- Let Your Employee Use Any Desktop App: Your employee controls your actual desktop, not just a browser tab. It clicks, types, manages files, and runs terminal commands in real applications on your machine, the same way you would sitting at the keyboard. It works through the free Desktop Companion app and covers native software, file management, and shell tasks in one capability.
- Let Your Employee Work with Local Files: Connect the Desktop Companion app and your employee can read, write, list, and search files on your own computer, scoped to your home directory. Ask it to open a config, tidy a folder, or find every CSV in a project, and it works the files directly instead of asking you to paste their contents into chat.
- Let Your Employee Run Terminal Commands: Once you pair the Sista desktop app, your employee can run real shell commands on your machine: git, npm, brew, ls, grep, and anything else you'd type yourself. Commands run as your own user with no privilege escalation, and a hard-coded blocklist rejects destructive patterns like rm -rf /, disk formatting, or piping a remote script into a shell before they ever execute.
- Let Your Employee See Your Screen: Your employee looks at your actual screen and works from what it sees, not just an API. It captures your desktop through the Sista desktop app, reads the pixels the same way you would, and can click, type, and scroll based on what it finds. That covers any app you have open, including native software, dashboards, and design tools that never had an integration.
- Employee Drive: Every document, generated image, video, screenshot, and daily work log an employee produces lands automatically in its Drive, no saving required. Browse it per employee, per team, or company-wide, as a searchable flat grid or as folders. Files preview inline, from PDFs and spreadsheets to code and video, so you rarely need to download something just to read it. Every update becomes a numbered version that you can preview or restore without losing the original file.
- Company Drive: Every employee keeps its own Drive, but you shouldn't have to open ten employees to find one file. Company Drive rolls every employee's Drive into one company-wide view: every document, transcript, and deliverable your whole workforce has produced, browsable and searchable from one tab.
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