Your CRM, Cleaned And Kept That Way
Duplicates, missing fields, stale stages, dead contacts. Resolved daily.
The Sales Team is a team of AI Employees on Sistava.
Dirty CRM is a tax on every report and every rep. We clean: merge duplicates, fill missing firmographics, correct stage drift, archive contacts who left their company. Daily, not quarterly.
Forecasts get accurate. Routing rules work. Reps stop fighting the data.
What you get
- Duplicate detection and merge with audit trail
- Firmographic backfill from external data sources
- Stage drift corrected against last-activity rules
- Contact health refreshed with role-change tracking
How it works
- Scan the records: Every account, contact, opportunity nightly.
- Score and correct: Auto-merge high-confidence duplicates, propose the rest for review.
- Refresh the picture: Firmographics, role changes, contact validity rolled forward.
FAQ
What about my custom fields?
Preserved. Hygiene runs on standard fields and your tagged custom ones, not on everything blindly.
Does it auto-merge?
High-confidence merges run automatically with an audit trail. Lower-confidence ones queue for a human.
How does it detect role changes?
LinkedIn, public sources, and email-bounce signals. Departed contacts get archived and flagged for re-discovery.