A solo founder planning a week of posts
Ask your social employee for five posts around one launch, read them as cards, and approve the ones that land. The rest stay as drafts instead of disappearing into a chat scroll.
Content
Content is the company workspace where every draft your business writes lives in one library instead of scattered across notes, documents, and chat messages. Social posts are the first fully managed type, with true previews of the network you are posting to, a live character budget, and an approval step before anything can be scheduled. Articles, presentations, flyers, and newsletters can be requested here too.
Every business writes more than it realises. A launch announcement, a weekly post, a flyer for an event, a case study a client asked for. Most of it lives in a notes app, a half finished document, and a chat message to whoever should review it, which is how good drafts quietly go missing. Content gives that work one home, owned by the company rather than by one person.
Social posts are the first type Content manages from blank page to approved schedule. Open the creator, pick a network, and either write the post yourself or describe what you want in two lines. The employee you choose writes the finished version and saves it to the library as a real record. Each saved post renders inside a faithful preview of the network it is headed for, so you see the line breaks, the truncation, and the picture the way a reader will, with that network's character budget counted as you type.
One idea can become several versions. If the same launch story should go to LinkedIn, X, and Instagram, that is one creative with three versions hanging off it, each with its own wording, its own picture, and its own approval. Comments stay on the creative rather than on a version, so there is one conversation and no step where you tag which version a remark is about.
Nothing becomes public because an employee decided it should. Proposing a publication time moves a post into review, and only your explicit approval moves it into the scheduled lane. Delivery is the piece still arriving: until the part that hands an approved post to the network is finished, a card reports precisely which state it is in rather than claiming it went out.
Longer formats already have working creators. Articles, presentations, flyers, newsletters, infographics, brochures, case studies, white papers, and campaigns each open a creator shaped like the thing you will receive. You fill in a title and a short brief, the employee produces the file, and it comes back through chat and lands in Drive rather than becoming a managed card with its own review lane. That is why this workspace is marked partial.
Content and Drive are not the same shelf
Drive is the filing cabinet. Every file your workspace holds appears there simply because it exists: uploads, generated pictures, exported decks, spreadsheets, PDFs. You go to Drive to find a file.
Content is narrower on purpose. Something appears here because your company is deliberately working on it for an audience: writing it, reviewing it, approving it, scheduling it. The same picture can sit in both places at once, linked rather than copied, so attaching a file to a post never duplicates it and archiving a post never deletes the file behind it.
Pictures, video, and what each network actually needs
Different networks want different things, and Content knows the difference. Instagram, Pinterest, and Snapchat need a picture or a video attached before a post can go to review. TikTok and YouTube take a video, because on those networks the video is the post. Everywhere else media is optional and a text post is a real post.
One post carries one piece of media, never both kinds. When the choice is open the employee makes a picture, because a picture is a fraction of the effort. If something required is missing, the review action stays switched off and the card tells you what to add.
Reviewing work without opening five tabs
Open a card and you get the piece itself, the history of what changed, and the conversation about it, stacked in that order. Comments are threaded, and the count of open remarks shows on the card, so nothing waits where nobody can see it.
Click an attached picture and you can mark it up, dropping a pin on the part you mean. Each mark is stamped with its own picture, so a remark about the Instagram image never bleeds onto another network's version.
How It Works
From a blank card to an approved post
Open Content from the company area of your workspace, one step after CRM. The page starts on a visual picker of everything you can create, with publishing formats first, then pictures and video, then editorial and visual formats. Picking a network opens the composer already framed for it; picking an article or a presentation opens a creator shaped like the finished piece.
You are never asked to write alone and never forced to hand it over. Type the whole post yourself, or write two lines describing what you want, then pass it to the employee you pick. Whatever you typed survives closing the card, so a stray click never costs you a draft.
Saved work shows up two ways. The library shows cards you can flip between networks; the board shows the same records as lanes for drafts, needs approval, scheduled, and delivery. Every card carries its comment thread, its history of changes, private sharing, and links to any files it uses in Drive.
Use Cases
An agency owner who wants a look before anything goes out
Everything your employees write arrives in the needs approval lane rather than on a public account. You read the preview exactly as a follower would see it, leave a remark, and approve once it reads right.
A flyer or a case study you need by tomorrow
Open the flyer or case study creator, give it a title and a short brief, and pick the employee to build it. The finished file comes back through chat and lands in Drive.
Comparison
| Before | After |
|---|---|
| Drafts spread across a notes app, a document, and three chat messages | One company library where every saved draft sits with its current status |
| Pasting copy into a network only to find it is far too long | A live character budget for that network, counted while you type |
| Approving posts over chat and hoping the right version went out | Nothing reaches the scheduled lane until you approve it on the card |
| Five comment threads for one idea posted to five networks | One conversation on the creative, whichever version the remark is about |
FAQ
Where do I find the Content workspace in Sistava?
Content sits in the company area of your workspace, one step after CRM in the left rail. It belongs to the company rather than to a single employee, so everyone with access reads the same library.
Can my AI employee publish a social post without asking me first?
No. A post only reaches the scheduled lane through your explicit approval, and proposing a publication time simply asks you to review it. The same check runs behind the scenes, so the button on screen is not the only thing holding the line.
Which social networks can I write posts for?
Content carries platform previews for twenty networks, including LinkedIn, X, Facebook, Instagram, TikTok, YouTube, Threads, Reddit, Pinterest, Bluesky, Mastodon, Medium, and Substack. LinkedIn is the first with a real posting connection behind it. For the others you can write, preview, comment, and approve today.
Do I have to let an employee write the post, or can I write it myself?
You can type the entire post yourself. The composer hands your text, the chosen network, and that network's length budget to the employee you pick, which turns it into a saved record you can review, approve, and schedule. Nothing you typed is lost if you close the card.
Does the Content workspace replace Drive?
No, they answer different questions. Drive holds every file because it exists; Content holds work because your company is preparing it for an audience. A picture attached to a post is linked between the two rather than copied, so removing it from a post never deletes the file.
Does every social post need a picture?
It depends on the network. Instagram, Pinterest, and Snapchat need a picture or a video attached before the post can go to review, TikTok and YouTube take a video because the video is the post, and everywhere else media is optional. One post carries one piece of media, never both kinds.
What part of the Content workspace is not finished yet?
Automatic delivery to the network is the main piece still landing, so a scheduled card reports its true state instead of claiming it was published. Articles, presentations, and flyers have working creators, but their files return through chat and Drive rather than becoming managed cards with review lanes. The library, board, previews, comments, sharing, and approval all work today.
Where Content fits
Content is part of Where their work lives.
Your AI agents manage their own workspace. Scheduled tasks run daily, weekly, or on custom cron cadences. A built-in kanban board tracks what is in progress. Every document lands in a personal Drive. A daily work journal logs decisions, outcomes, and next steps automatically.
- Where their work lives: Where your employees organize their work.
Read the guide
More in Workspace
- Move a Team Member to the Bench: Every workspace has one Bench: a holding area for employees who are not currently on a working team. Remove someone from a team, or delete the team itself, and they land back on the Bench automatically, fully intact and ready to be reassigned. Nothing about them is deleted; only their team membership changes.
- Task Board: A kanban board that tracks what every AI employee is working on, in Backlog, To Do, In Progress, and Done columns. Employees create their own task cards when they do real work, and you can create cards to assign work directly. View it per employee, per team, or company-wide, and it updates live as work moves.
- Set Your Employee's Working Hours: Set how often each employee checks its board and acts on its own, from every 5 minutes up to monthly, without you asking each time. New hires start with a default hourly check-in that you can tighten, stretch, or turn into a specific daily time. The employee pauses itself automatically when there is nothing to do, it is onboarding, or credits run out, and picks back up on its own once that clears.
- Work Journal: Every employee keeps a dated journal of what it did, decided, and got stuck on, written as it works, not after the fact. Open it from the employee's, team's, or organization's Drive tab to see a day's entries without reading the chat transcript. Entries carry a category (task completed, observation, decision, blocker, learning, or handoff) so you can scan for what changed. It starts on hire with nothing to configure.
- Task Comments: Comment directly on a task, Drive file, sprint, CRM contact, or notification, and @mention the person, team, or AI employee who should act on it. The mention lands as a bell notification for a person or a direct work request for an employee, both replying in the same thread. Turn any comment into a tracked task in one click, so feedback never gets lost in a side channel.
- CRM: Every business runs on a CRM, the shared book of the people and companies it deals with. Sistava builds one in, and your AI employees run it for you. They add a prospect the moment one comes up, keep contacts current, open deals and move them down the pipeline as they progress, and write notes so nothing is forgotten. You get one clean place to see who you know, what's in flight, and what it's worth, without paying for a separate CRM.
- Sales Pipeline: Your deals live on a pipeline board, the same shape as your task board: a column for every stage, New, Screening, Meeting, Proposal, Customer, and a card for each deal showing its value and the company behind it. As a deal gets closer to won, it moves down the board. Your AI employees keep the pipeline current, opening deals, moving stages, and updating amounts, so you always know what's in flight and what it's worth, at a glance.
- Let Your Employee Use Any Desktop App: Your employee controls your actual desktop, not just a browser tab. It clicks, types, manages files, and runs terminal commands in real applications on your machine, the same way you would sitting at the keyboard. It works through the free Desktop Companion app and covers native software, file management, and shell tasks in one capability.
- Let Your Employee Work with Local Files: Connect the Desktop Companion app and your employee can read, write, list, and search files on your own computer, scoped to your home directory. Ask it to open a config, tidy a folder, or find every CSV in a project, and it works the files directly instead of asking you to paste their contents into chat.
- Let Your Employee Run Terminal Commands: Once you pair the Sista desktop app, your employee can run real shell commands on your machine: git, npm, brew, ls, grep, and anything else you'd type yourself. Commands run as your own user with no privilege escalation, and a hard-coded blocklist rejects destructive patterns like rm -rf /, disk formatting, or piping a remote script into a shell before they ever execute.
- Let Your Employee See Your Screen: Your employee looks at your actual screen and works from what it sees, not just an API. It captures your desktop through the Sista desktop app, reads the pixels the same way you would, and can click, type, and scroll based on what it finds. That covers any app you have open, including native software, dashboards, and design tools that never had an integration.
- Employee Drive: Every document, generated image, video, screenshot, and daily work log an employee produces lands automatically in its Drive, no saving required. Browse it per employee, per team, or company-wide, as a searchable flat grid or as folders. Files preview inline, from PDFs and spreadsheets to code and video, so you rarely need to download something just to read it. Every update becomes a numbered version that you can preview or restore without losing the original file.